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Barbie Gets With the Times

In an effort to make up for years of giving the young women of the world an unrealistic self image, Mattel has introduced the new Entrepreneur Barbie that comes with a briefcase, smartphone, and tablet.

What potentially sets this new Barbie apart from other Barbies is the “social network” that comes along with the doll, including ten female entrepreneurs:

women who serve as the doll’s “Chief Inspirational Officers,” or CIOs. The group includes the founders of Rent the Runway, One Kings Lane, and Girls Who Code. Together, the real-life ladies suggest the assumption that Barbie’s shift-dress-y synergies will allow girls to better imagine themselves as entrepreneurs.

With all of the stereotypes that Barbie portrays and reinforces, this is definitely a step in the right direction. Read the entire article here.

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