In an effort to make up for years of giving the young women of the world an unrealistic self image, Mattel has introduced the new Entrepreneur Barbie that comes with a briefcase, smartphone, and tablet.
What potentially sets this new Barbie apart from other Barbies is the “social network” that comes along with the doll, including ten female entrepreneurs:
…women who serve as the doll’s “Chief Inspirational Officers,” or CIOs. The group includes the founders of Rent the Runway, One Kings Lane, and Girls Who Code. Together, the real-life ladies suggest the assumption that Barbie’s shift-dress-y synergies will allow girls to better imagine themselves as entrepreneurs.
With all of the stereotypes that Barbie portrays and reinforces, this is definitely a step in the right direction. Read the entire article here.